Which quality management tool is designed to focus on the voice of the customer (VOC)?

The quality management tool that is specifically designed to focus on the voice of the customer (VOC) is Quality Function Deployment (QFD). QFD is a methodology that translates customer requirements into technical specifications for product development and process improvement. Its primary objective is to ensure that the customer's needs and desires are prioritized and effectively addressed throughout the design and manufacturing processes.

QFD utilizes a matrix called the "House of Quality," where the relationships between customer requirements and the engineering characteristics of a product are visualized. This helps teams identify how well they are meeting customer expectations and where improvements can be made to enhance satisfaction. By capturing and analyzing the VOC, QFD promotes a customer-centric approach in product development, ensuring that the final product aligns closely with what customers truly want.

In contrast, other options, while important in quality management, do not specifically target the integration of the voice of the customer in the same direct way as QFD. Therefore, QFD stands out as the tool explicitly designed for this purpose.